The campus was buzzing with creativity and the students were brimming with Ideas. It was a special day when the students of TKWs Institute of Banking & Finance presented their innovative product ideas and unveiled their marketing campaigns.
One such advertisement for a bank account said “Go Green” which was promoted by Anuj Gupta and his friend students of Post Graduate Diploma in Banking & Finance. On questioning him about the rationale, he explained that “There is very little differentiation between the commercial value of savings accounts of different banks. Our idea is to offer similar value but make a differentiation through a philanthropic cause of conserving nature.”
Another exciting product showcase was by a group of undergraduate students. These students created a product called Cat’s Eye Card. A regular Debit – Credit – ATM card. The Cat’s Eye a rare luck stone embedded on this card makes it special and invaluable. The card is likely to be most accepted and popular amongst the rich women and therefore the features have been created to match the segment.
The most creative of all ideas was presented by a group of students who introduced marriage insurance. With a little refining the idea has real potential of transforming into a commercial venture. But the show stealer and a real value creator was an Insurance Product for the unborn child. Presented by Binit Kumar and his group, they explained that insurance in association with Apollo group will provide free health facilities from birth upto 5 years for kids against a predefined list of diseases common amongst infants.
Mr Gagandeep Singh who happened to be in the college for interviewing students on behalf of Punjab National Bank, was very excited on seeing the promotional campaigns and hearing the ideas. He said that, “I see in some of these ideas a spark of creativity that is important for differentiating banking services. Some of these students on getting the right experience in the beginning of their career can become the future leaders of banking industry.”
About TKWs Institute of Banking & Finance
TKWs Institute of Banking & Finance is a college focused on harnessing and developing a knowledge pool of talent and resources to contribute towards growth of Indian Banking, Financial Services & Insurance industry. TKWs offers 30 seats of Diploma, 30 seats of PG Dipoma and 60 seats of MBA program every year. The institute is famous for organizing Bankers Meet – India’s first HR Conference for Banking & Financial services professionals.
